Paid search advertising can be a valuable digital marketing tactic for small businesses. It helps attract more traffic to your site from search engines and helps ensure that this traffic is relevant. You might want to test a combination of ad types to determine which one works best for your business goals. The most common form of PPC are search ads, which are shown in search engine results.
Display ads allow you to place images on external websites, including multimedia sites. Social ads appear on LinkedIn, Twitter, Facebook and Instagram. You can pay a fee to have your ads shown on your target audience's social media. The beauty of PPC is that advertisers can show a targeted ad the exact moment someone searches for a term.
If you're a small business owner looking to delve into the world of digital marketing, a person looking to expand your knowledge of paid advertising, or even a newbie to the industry trying to explore new areas of marketing, you'll want to know what PPC is. Google Ads, formerly known as Google AdWords, is a Google advertising service for companies that want to show ads in Google search results and in their advertising network.