You can learn about the competition and more with Semrush's advertising research tool, where you can monitor and analyze what your competitors are doing, analyze their strategy, and understand how much they're spending on PPC and how much traffic they're getting. If you need more help getting started with advertising on Google, check out PPC University, a free resource that will help you learn the basics of PPC. PPC advertisers generally use AdWords to bid on the keywords that they want their sponsored ads to trigger. PPC can help you get ahead of these people with a precise level of targeting that traditional advertising doesn't allow.
One of the main advantages of PPC over traditional advertising channels is the ability to easily measure and track the platform's returns. Both through the segmentation settings and the account structure, advertisers can launch successful PPC campaigns whenever relevance is paramount. In this blog, you'll learn why Google AdWords is a valuable investment and how PPC advertising can help grow your business.