Instead, consider your goals, preferences, and budget, among other things. Of course, if you're primarily in e-commerce and work with Amazon, Amazon PPC is probably the better option of the two. On the other hand, if you don't have as many interactions with Amazon, you'll benefit more from choosing Google Ads for your PPC advertising campaigns. PPC advertising is just one of the many tools available to domestic companies when it comes to online marketing.
Keywords are the core of any PPC campaign, and the most effective Google Ads marketers are always expanding and improving their list of PPC keywords. If you need more help getting started with advertising on Google, check out PPC University, a free resource that will help you learn the basics of PPC. In this blog, you'll learn why Google AdWords is a valuable investment and how PPC advertising can help grow your business. That's where the confusion arises, since, strictly speaking, PPC ads can also appear on social media and in display advertising (for example, PPC advertisers often use AdWords to bid on the keywords that they want their sponsored ads to activate).