Data from Statista shows that, of all forms of online marketing, search PPC ranks high, with up to 20% saying it offers them the highest ROI of any digital marketing strategy. This makes PPC ads a great option for those on a specific budget. You can ensure that you spend money only on those who are truly interested in what you have to offer. I think PPC is one of the shortest ways to make money in digital marketing: it gives you quick results on your investment, but it's a complicated process, you have to be very careful when doing PPC.
Now that you understand how PPC ads work in terms of search ads and display ads, let's take a closer look at PPC social ads. These pros and cons of paid advertising often lead us to recommend that companies combine PPC with other digital marketing strategies. When looking for a marketing company, be wary of those that aren't willing to answer your questions and instead expect to take full control of your PPC advertising. You can run PPC ads on a wide variety of platforms, including Facebook, Google, Twitter, Instagram, and LinkedIn.
When you understand how long it takes to get PPC results, you can explain to company decision makers why PPC requires a three-month investment, as well as create a PPC strategy that makes the most of those first few months.