You already know that Google is the largest of the PPC advertising networks, with more than 78% of the global market share. This is still the most popular PPC network due to the huge volume of searches worldwide (3.5 billion per day) and the growing number of third-party domains joining the Google Display Network. Although it seems that Bing is still playing a secondary role compared to Google, it is clear that there is enormous potential for you to start using Bing Ads as a PPC network, especially if you already have an established Google Merchant Feed feed. Facebook allows you to create your own PPC ads in the Facebook Ads Manager.
Once created, ads can be used in a variety of places on Facebook, such as the sidebar, the desktop or mobile news feed, and the audience network. They can also be displayed in your audience's Instagram feed, since Facebook also owns this platform. Facebook Ads has also included its most recent platform, Instagram, on the network, allowing you to advertise on Instagram using the same PPC network. Learn more about our integration with Amazon Ads Pinterest has 200 million monthly users who are easily searching for ideas and products.
Aside from the fact that it's a channel that's growing sharply in usage and popularity on a global scale, there are several reasons why e-commerce companies should at least consider Pinterest as a PPC network. We'll increase your campaign revenue by 35%, which will help you save time and money. Learn more about how we're helping ppc advertisers here. Sometimes, the main advertising networks can be those in your country or those that run PPC or CPM ads within your geographical location.
In addition, if your marketing budget is limited, you may need to opt for a PPC channel that offers lower PPC rates. Another social media platform that is offered as a PPC ad network? Okay, yes, but Reddit is another useful niche advertising platform to have in your arsenal. From the most obvious search engine result options in Google Ads to social networks or native advertising, ppc networks offer multiple possibilities, adapted to different industries and marketing approaches. Whether you're an experienced PPC advertiser or just starting out, there's always room to explore new ad networks (i.e., whether you're an experienced PPC advertiser or just starting out, there's always room to explore new ad networks to grow your business).