Every time an ad appears on a search engine results page (SERP), the keyword is auctioned instantly. Users are looking for specific products, services, and information at any given time. Advertisers can show a targeted ad at the exact moment the search is performed. For example, if a user searches for “blue running shoes”, an advertiser may display an ad that says “blue sneakers”.
This is often the most compelling reason to use PPC advertising. The PPC can help you achieve a large number of business and marketing objectives. In addition, most of the work is done within the ppc advertising platform, from research to campaign creation and ad writing. You'll learn more about all of these elements of PPC campaign management as you progress through PPC University courses.
While PPC advertising tends to relate specifically to the type of ads you see at the top of a search results page, SEM is a broader general term that encompasses many different types of promotion through search engines. PPC advertising has proven to be a reliable and cost-effective channel for tons of B2B, B2C, non-profit organizations, and other businesses looking for fast, quality traffic and conversions. Both through the segmentation configuration and the account structure, advertisers can launch successful PPC campaigns whenever relevance is paramount. One of the main advantages of PPC over traditional advertising channels is the ability to easily measure and track the returns of the platform.
PPC can help you get ahead of these people with a precise level of targeting that traditional advertising doesn't allow. PPC advertising is ideal for small businesses, because you can decide how much you're willing to spend on each keyword, so you can manage how much you'll spend when your ads show up. One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for placing ads on sponsored links in a search engine. You can learn about the competition and more with Semrush's advertising research tool, where you can monitor and analyze what your competitors are doing, analyze their strategy, and understand how much they're spending on PPC and how much traffic they're getting.
The most popular PPC advertising programs are provided by Google, Bing, Facebook and Yahoo Search Marketing.