The PPC takes three months to operate, on average. The first three months of a PPC campaign should focus on collecting data from your ads, which you can then use to improve keyword targeting, audience targeting, and bidding. In reality, it can take 2 to 4 weeks for your Google Ads campaign to gain momentum. So give your PPC campaigns at least 6 months before analyzing their performance and results.
We recommend that you spend more time researching and optimizing existing campaigns, competitive analysis, ad groups and ad targeting based on marketing funnels, etc. Most of our clients get some results almost immediately from PPC, and the optimal results come from a term of 3 to 9 months. This varies from company to company depending on the factors that we will explain below. For best results, you may need to do other activities in conjunction with PPC, such as conversion rate optimization (CRO).
Yes, increasing the volume of positive ROI may take a little time. I have seen campaigns expand almost endlessly (more than 3 years) when the LPO accompanies the optimization of the PPC. As the director of PPC, Ed ensures that the PPC team has everything it needs to maximize the ROI of its customers. If you're just starting your PPC advertising journey, don't panic because you're not seeing instant results.
Within six to 12 months, your PPC campaign will become a strong and effective advertising method for your business. Every company's PPC ads can grow at different rates, so focus on what you can control to configure your PPC ads to be successful.